A summit meeting is an event that brings together people of importance to discuss a specific topic. These events are generally well-organized and designed to leave attendees with actionable solutions for the problem at hand. However, they can sometimes fail to produce results and are often considered a waste of time.
Before hosting a summit meeting, it is important to assess the goals of your business or organization. Do you want to promote your brand, educate your audience, or build relationships? Defining the purpose of your virtual summit will help you determine how to plan logistics, select speakers and topics, and attract the right audience.
One of the main initiatives to come out of the Miami Summit was the creation of the Free Trade Area of the Americas (FTAA). To implement this initiative, a number of multilateral organizations were established that are responsible for implementing Summit decisions. These include the Organization of American States, the Economic Commission for Latin America and the Caribbean, the Inter-American Development Bank, and the Pan American Health Organization.
Summits can be a great way to build community and create connections. They can also be a powerful tool for building trust and credibility. Hosting a summit can bring value to your audience and position your organization as a thought leader in the industry. Make sure your presentations are available for download after the event and encourage attendees to connect with speakers, ask questions, and build new professional networks.